About

Allie DeCastro, Graphic Designer


SOME PUBLISHED WORK

The Conversion Code – Internal graphs and illustrations

Five Essential Growth Tactics You’re Probably Ignoring

How to Improve Your Credit Score


PROFICIENCIES

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Google Apps Suite
  • Basecamp
  • Sprout Social
  • basic HTML/CSS
  • WordPress

 

EMPLOYMENT

January 2016 – Current: RE/MAX of New Jersey, Inc.

Digital Marketing Manager

  • Management of all social media accounts.
  • Creation of all written and visual content for long form, gated guides and white papers.
  • Creation and implementation of social media and content strategies.
  • Creation of written and visual content for regional blog and company newsletters.
  • Video production.
  • Development of social media and digital marketing workshop curriculum.
  • Speaker for RE/MAX Success University workshops.
  • Design of all print collateral including event deliverables, marketing materials and training materials.
  • Design of all advertising including digital and static billboards, bus wraps, digital takeovers, parkway kiosks and transit platform posters.

May 2013 – December 2015: RE/MAX of New Jersey, Inc.

Social Media & Graphic Design Coordinator

  • Management of all social media accounts.
  • Creation and implementation of social media and content strategies.
  • Creation of written and visual content for regional blog and company newsletters.
  • Video production.
  • Point of contact for SEO campaign (Seer Interactive).
  • Development of social media workshop curriculum.
  • Speaker for RE/MAX Success University Social Media workshops and RE/MAX of New Jersey Sales Rally break out sessions.
  • Design of all print collateral including event deliverables, marketing materials and training materials.
  • Design of all advertising including digital and static billboards, bus wraps, digital takeovers, parkway kiosks and transit platform posters.
  • All written and visual content for RE/MAX of New Jersey’s Quarterly Magazine, Horizons.

June, 2012 – May, 2013: Cuban Stock Cigar Company

Graphic Designer and Media Manager

  • Production of all written and visual content for company newsletters.
  • Product graphics and e-commerce website maintenance.
  • Management of all social media accounts.
  • Strategy, design and implementation of giveaways and social media campaigns.
  • Writing and delivery of all press releases.
  • Design of all print collateral (catalogs, advertisements, business cards, signage).

September, 2011 – May, 2012: The Gleaner

Layout Editor

  • Rutgers University – Camden’s weekly newspaper. 16 pages, 48-64 articles.

 

BACKGROUND

Rutgers University-Camden Department of Fine Arts Internship

  • Rutgers University – Camden Theater Program: Kafka’s The Trial and Shakespeare’s Measure for Measure (poster, postcard, banners and program).

2011 Senior Thesis Show:

  • Design of the chosen concept for identity and deliverables.

Internship at Meredith Communications:

  • Logo revision for weaver, Claudia Mills.
  • Deliverables for the City Space event, Art for Animals.
  • Design of all print collateral for Meredith Comm events.

Graphic Designer to:

  • RU-C Economics Society | Fall, 2011
  • RU-C Math League | Spring, 2012

Education:

  • Philadelphia University | 2007 – 2008 | Graphic Design Communication
  • Rutgers University – Camden | 2008 – 2012| Graphic Design
  • Rutgers University – Camden | Current | BA – Graphic Design, Digital Studies Minor

Professional memberships:

Awards & Honors:

  • Stedman Art Award | Spring, 2011